British Baker is celebrating all things cupcakey, by organising National Cupcake Week from the 14th through to the 19th September.

According to British Bakers Magazine the week is to ‘draw customers’ attention to the many wonderful recipes and exotic toppings available for cupcakes and to tempt both new and existing customers to buy (at least) one during the week!’  Well, seeing as I have one nearby, I’m heading to the Hummingbird Bakery ASAP – what a wonderful excuse to indulge .

In a bid to get retailers involved in the week, British Baker is running a window dressing competition, prize being two tickets to the Baking Industry Awards 2010.  The deadline to enter is 30 September and the prize will be given to the bakery retailer that creates the best cupcake-themed window display to promote the week.  To get involved, send your window pics to cupcakes@william-reed.co.uk.