Only yesterday it was cool to have your own fragrance, now it’s an iphone app!

Jamie is the latest celebrity to have a branded iPhone application, enabling users to download a 20 minute easy cook along demonstration.

Aiming to give people the confidence to cook in their own home, Jamie’s app offers a variety of meals, with step-by-step photos to help you shop for, prepare and cook all sorts of yummy meals.  The recipes are simple, the app is easy to use and apparently, the recipes really do take only 20 minutes to cook.  If you can’t manage to choose one, all you need to do is shake the phone and it will pick one at random for you.

Make sure that you aren’t just going to try it once though, because at £4.99 the app is not exactly cheap, however if you are going to cook all 50 of the new recipes, it works out at less than 10 pence a recipe.

Jamie’s website includes more information, screenshots and a natty little demo of the app in action, a knife skills lesson – Looks good to me, the only issue I have with it is how to keep my iPhone free from sticky fingers.