A couple of weeks ago, I was traipsing along Dean Street unsure of what I was going to have for lunch that day.  I had been to Papaya rather too regularly, so I was on the hunt for something else.  This was when I discovered Soho Joe.

Thrilled to see somewhere new opening that very day, I stepped-in through the welcoming, wide open glass doors and was greeted by friendly, helpful and smiley staff- eager to please their first customers.

Presented with an open fridge plentifully adorned with a neat selection of freshly made salads and baguettes, all at a reasonable price, and spotting a pizza oven at the back of the restaurant, I knew immediately I was going to like this place!

I have since been back a number of times and have tried the salads, baguettes and pizzas and I’m yet to be disappointed.  I was particularly impressed by the light, thin crusted pizzas, and at only £6.00 I will have to be seriously strong willed not to have them more than once a week.  Last time I went, I had the four cheeses pizza, and asked for rocket on top.  It was delicious, just as I like it, heaped with masses and masses of cheese.

The baguettes and salads are perfect for eating at your desk, I tend to like a mix of the chorizo and butter bean, chickpea, and Greek salads which they place on a bed of lettuce (thankfully not iceberg), and serve with a hunk of fresh bread.

If you have ever been to pizza@home on the Old Brompton Road, you might not only recognize the great quality, reasonably priced pizzas, but also the owner Brian.  He sold pizza@home about 18 months ago and this is his fantastic new venture.

Soho Joe is exactly what the area needs, a non pretentious, reasonably priced cafe with excellent food and a relaxing atmosphere.  Highly recommended!

Salads and baguettes: £3.50-4.50

Pizzas: £6.00

Burgers and Chips £6.00 (£7.00 with cheese)

Pasta £6.00

22-25 Dean Street, London, W1D 3RY