Tag Archives: Marmite

Out today! Newly revamped marmite breadsticks – even more marmitey!

Out today! Newly revamped marmite breadsticks – even more marmitey!

This is a great day for all Marmite lovers for a new version of Marmite breadsticks have gone on sale today… and they’re way more marmitey than the previous ones!

The newly improved breadstick bites are smaller in size and have a new lighter and crunchier texture, but a much more powerful hit of Marmite – whoop whoop!

Roxana Parvizi, Marmite brand manager comments: “We’re really pleased with the new recipe. It has given the breadsticks a stronger Marmitey flavour as the spread is now baked into the dough and coated onto the outer layer. We had lots of feedback that they needed more of a kick, so we hope the new recipe packs the punch that lovers crave!”

Marmite Breadstick Bites are available from stores nationwide including The co-operative and Sainsbury’s at an RRP of 69p.

Very Peculiar Milk Chocolate Bar launches tomorrow

Very Peculiar Milk Chocolate Bar launches tomorrow

It’s amazing, totally wierd, wrong, yet so right!  What am I talking about? …Marmite chocolate of course!

I often find milk chocolate a bit too sweet, until a bar of Unilever’s Marmite Chocolate arrived on my desk last week.   On sale from tomorrow, the 100g bar has been dubbed the ‘definitive sweet and savoury sensation’.   Created for the 2010 gift range ahead of the Christmas shopping season, it really is a must have for Marmite lovers around the world, and another love it or hate it product.

As I described on Twitter a few days ago ‘it was chocolatey at first, but then a salty marmity yeasty flavour shone through…verdict on Marmite chocolate: very peculiar, but wonderfully addictive.  I LOVE it!

I just can’t wait for them to bring out a dark chocolate version – not only would that be delicious to eat on it’s own, but I can also imagine it being rather tasty melted into sauces for savoury dishes…mmmmmnnnn

The Very Peculiar Milk Chocolate Bar by Marmite is available from tomorrow in stores nationwide, including BHS, Debenhams, Harrods, Menkind, Robert Dyas & Selfridges and online at the Marmite Shop (RRSP £3.00).
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Are you Marmite enough to be in the Marmarati?

Are you Marmite enough to be in the Marmarati?

From two man band Frederick Wissler and George Huth in Burton-on-Trent in 1902, to the largest Facebook following of any food brand in the world, Marmite really is a British success story.

It was 100 years ago when the recipe and its makers went underground, but last week the Marmarati, Marmite’s secret society, revealed itself to forty dedicated Marmite lovers, to help decide on a recipe for the strongest Marmite ever and find its next 160 new recruits.

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In a formal setting in the heart of London, Marmite’s blending and production process was revealed last week to the lucky forty, who have all now been sworn into the society as its first circle.

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These forty people, of which I am honored to be one, were blindfolded and invited to try three different blends of the yeasty spread.  Noting down which was our favourite, we then posted our results in a wooden box, ready to be collated – the winning blend will be made into Marmite’s next spread, codenamed MXO.  P1010917P1010921P1010924

Are you Marmite enough to be in the Marmarati?

There are 160 places left before The Marmarati conceals its existence from the world once again.  Declare your love for the dark sticky elixir, join Marmite’s Appreciation Society on Facebook, follow them on Twitter, comment below – do what you can so the best possible membership selection can be made.

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Marmite cereal bars out 2nd November, that’s tomorrow!

Marmite cereal bars out 2nd November, that’s tomorrow!

If you are a Marmite fan, head to Morrison’s to bag yourself some Marmite cereal bars as they come out tomorrow – 2nd November.

On the back of my previous post, I was lucky enough to get a sneak preview ahead of the launch, and I have to admit, I was unsure at first.

They kind of taste like Flapjacks, only not sweet, but also not overly ‘marmity’; either way something worked because I kept coming back for more.  A strange combination of oats, wheat and rice smothered in yeasty yumminess – they totally work, I am just not sure why.  Having said that, there is never going to be any substitute for a hot buttery crumpit or slice of toast smothered in Marmite now is there?

When I opened them in the office and offered them around, I got completely mixed comments. One girl immediately hit Twitter singing its praises “Verdict YUMM!”; others were not sure: “Eugh, they taste stale”; “Wierd, but strangely good”; I don’t think I should like them, but I do, are there any more?”; “Nope, wrong consistency”; “Oh my God, they are AMAZING!”

Whether you are a Marmite fan or not, give them a try. You might be pleasantly surprised, and hey at only 93 calories/ bar and £1.99 for six bars, what have you got to lose?

The only issue for me (until they roll out in other stores in the New Year) is finding a Morrisson’s nearby…

So, a bonkers idea or an ideal mishmash of loveliness? Verdict: ideal mishmash of loveliness of course!

What do you think?  Comments welcome below – or head to the Marmite Facebook page to share your verdict with 238,430 other fans: www.facebook.com\marmite

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Marmite cereal bar to be launched by Unilever

Marmite cereal bar to be launched by Unilever

I have never been one to chomp on cereal bars, I find them too sickly sweet, but Unilever’s idea of Marmite cereal bars seems rather appealing to me.

People will either ‘love them or hate them’; personally I can’t be without Marmite, I even took a pot with me around South East Asia, so am looking forward to trying these out.

I can see them being especially good for those who want to munch breakfast on the way to work – just remember to brush your teeth before getting into the office, as Marmite breath is the worst!

If you try them, do please let me know what you think!

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